1. Introduction
1.1. Background
American Wal-Mart is the number one retailer in the world. Yet, in the Korean market, its performance is not very good. In a recent performance survey, it ranked at fifth outstripped by number one Korean E-Mart in almost every aspect. What made this possible? Is it just the outcome of cultural misunderstanding, or the outcome of different marketing strategies of
of brand management. The E-Land Group’s corporate expertise now focuses on such intricate skills as branding, store layout, service and style.
Group's intangible is "Differentiation" for every specific customer type; They create exceptional values for each selected group of customers.
3. Introduction of Knowledge Management System
3.1 The background & concept of KMS
One of the striking c
I. Introduction
- Soju Market’s M/S and 처음처럼’s feature
1. Backgroundof launching 처음처럼
처음처럼 has launched in February 2006 by Doosan BG(Business Group). Before the product launched, Doosan was dealing with previous product, 산(山), taking 7.8% of whole market share. Because of low market share and stagnation of 산, Doosan decided to develop new product.
Doo
Introduction
Background
The UCC is built in 1999 in order to establish infrastructure of SNU network, improving the efficiency of the whole university. The chiefs of the UCC have been the professors of engineering department, who are more familiar with computer service. It aims to achieve the global standard of mobile environment while providing students with the easiest accessibility to bes
I. Introduction
1. Research Background
City Tour Bus was started in October 2000. Beginning of its operation, it was famous to foreigners who visit Seoul until 2002. As time goes, however, only a few foreigners are riding on CTB, although government of Seoul is still promoting it. For this reason, we are predicting that there are some problems on operation of CTB in Seoul.
2. Purpose of R
of self
& of where they would like their lives to take them
by Dan Kindlon
: clinical and research psychologist specializing in behavioral problems of children and adolescents at Harvard university
2. Backgroundof "alpha girl"
1)Increasing participation of women in public affairs
- status of women are at high position
- providing lots of opportunities
2) Daughters of the Re
Goal
Constructing ERP system → Complete enterprise portal
POSCO’s organization culture: manufacturer → customer
Shortening period of conducting business
<Background>
Early 2000, American was in an economic recession from Information Technology Bubble Decay, 9.11, Iraq war.
So America enforced Low interest rates to stabilize the economy.
After then, Housing Finance Interest was decreased and Real estate Price was increased.
Ⅰ. Introduction of POSCO
1. About POSCO
The Pohang Iron and Steel Company, or POSCO, based in Pohang, South Korea, is the third largest steel manufacturer in the world.
Currently, POSCO operates two steel mills in the country, one in Pohang and the other in Gwangyang. In addition, POSCO operates a joint venture with U.S. Steel, USS-POSCO, which is located in Pittsburg, California.
Along w
I. Introduction of the company, Nestle
1. Background and History
The story about Nestle starts with Henri Nestlé. In the 1860s Henri Nestlé, a pharmacist, developed food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new p